ITV is in talks with Sky over moving their digital channels ITV2, ITV3 and ITV4 from the Freeview platform over to Sky’s pay platform.
ITV’s in a bad way at the moment – it’s suffering heavily from the decline in ad revenue, and has had to lay off a number of staff, sell off assets and look to reduce their locally-produced news content. The move to a subscription service would be a way of generating some much needed revenue, as Sky would give ITV a cut of the subscription fee they charge their users.
Around 17 million households reportedly now have Freeview, compared to Sky’s 9 million subscribers.
