This weekend (11-13th Feb 2011), Sky will be offering a free weekend pass to Freeview, BT Vision and Top Up TV customers.
Sky will be broadcasting a showcase of some of their key programmes on the Sky 3 channel, which is free-to-air on Freeview channel 11.
On Friday the 11th, shows broadcast will include Karl Pilkington’s An Idiot Abroad, as well as Cougar Town and Got To Dance. Sky will also show the first episode of their new drama Mad Dogs.
On Saturday the 12th,there’s spy thriller Body of Lies (for fans of Leonardo DiCaprio and Russell Crowe), and footy fans will be able to watch Soccer AM and Gillette Soccer Saturday, two shows normally available on subscription only.
Lastly, the lineup for Sunday the 13th will include a double bill of the gangsters, corruption and booze-fest that is Boardwalk Empire. This series has recently premiered on Sky Atlantic (the new HBO channel launched at the start of the month)
Clearly, the free-pass weekend is offering a good collection of Sky’s premium content in an attempt to convert Freeview viewers over to the world of pay TV. Regardless of your feelings for Sky and subscription TV, set your recorders to Sky 3 from Friday to get a taste of what’s behind the Sky TV paywall.
In the event you’re tempted to sign up to Sky by this weekend’s freebie shows, note that Sky’s running some decent online offers at the moment, including a free Sky+ box, inclusive broadband and either a £25 or a £50 Marks and Spencer voucher (for a limited time) – See the Sky Offers page for the details, or go to www.sky.com/shop/tv.
Nice freebie from Sky, or cynical ploy to tempt customers to part with £19.50 a month? Have your say below!
As an aside: note that Sky 3 will be renamed to Pick TV at the end of February 2011